How do you gamify crypto for it to reach the masses?
You don’t teach. You let them play.
Real decisions. Real stakes.
Mistakes don’t punish, they teach.
And wins feel like learning.
You don’t teach. You let them play.
Real decisions. Real stakes.
Mistakes don’t punish, they teach.
And wins feel like learning.
Bit15 by Mudrex
Learning Options Through Play
Crypto derivatives are powerful but intimidating.
Most first time users never cross the “options learning cliff” because:
Terminology is complex (strike, expiry, premiums)
Mistakes feel expensive
Learning is theoretical, not experiential
Role: Product Design (end-to-end) UX, Interaction Design, Product Strategy, Experimentation
Contributors: Product Manager, Founder, Growth manager
Insight: People don’t learn risk by reading, they learn by feeling consequence.
In case you are in a hurry. View main
How would we know if it worked?
Bit15 achieved record-breaking engagement shortly after launch.
Our fundamentals were strong. But of course, everything is nothing but a bet on informed choices
How did we go about it?
From Design To Launch.
It took us 2.5 months to formalize, design and make this live.
Stage 1
Kickoff
How might we help everyday crypto users understand options trading without teaching options? Constraints: Cannot frame it as gambling or chance-based No jargon Fast feedback Emotionally engaging Safe for beginners
Learning by Doing
Real money = real attention
Stage 2
Key Insight
Options, at their core, are just: Direction (up / down) Time (expiry) Risk vs reward If users can experience these three repeatedly, they don’t need to “learn options”, they internalize them.
Built intuitive market understanding
Reach the market share during crypto boom
Stage 3
Game Mechanics
Asset: Bitcoin only (remove choice paralysis) Timeframe: 15 minutes Short enough to feel immediate Long enough to feel market tension Action: Up / Down Outcome: Win or lose, no ambiguity
Gamification: Clear rules, Clear payoff, Clear consequence
Without: Tutorials, Charts overload, Definitions
Design decisions that mattered
We need to live upto our personality. We are claiming to be trusted, knowledgeable crypto partners.
No good thing can happen without our own understanding of ourselves
What I’d Improve Today
The world is evolving. And so should design.
Outcome Decoder
Understanding what the market did
After each 15-minute outcome, AI explains why the market moved the way it did using post-event data only, with no predictions or advice.
Reduces false attribution to luck or skill
Teaches market structure without predictions
Behavioral Pattern Engine
Understanding how you react under uncertainty
AI analyzes repeated Bit15 sessions to surface behavioral tendencies, impulsive entries, hesitation after losses, or streak-chasing after wins.
Self-awareness becomes a core learning outcome, not an afterthought
Markets don’t just test strategy, they expose behavior.
Intuition Progress Tracker
Seeing growth without scores or gamification
AI tracks invisible skills like timing discipline, emotional stability, and consistency, and reflects progress qualitatively over time.
Users don’t measure learning by profits.
They measure it by how calmly and clearly they make decisions.
What we didn't go ahead with :
Design decisions can change emotions
Of course, we would not make it entirely reward focused. We would not make it like a gambling ad.
The end goal after all, is education and conversion of a crypto curious individual into a crypto invested user.
Frequently
Asked Questions
Have questions? You can directly chat with my avatar, but if you are old school, these FAQs should do.