How do you gamify crypto for it to reach the masses?
You don’t teach. You let them play.
Real decisions. Real stakes.
Mistakes don’t punish, they teach.
And wins feel like learning.
You don’t teach. You let them play.
Real decisions. Real stakes.
Mistakes don’t punish, they teach.
And wins feel like learning.
Bit15 by Mudrex
Learning Options Through Play
Crypto derivatives are powerful but intimidating.
Most first time users never cross the “options learning cliff” because:
Terminology is complex (strike, expiry, premiums)
Mistakes feel expensive
Learning is theoretical, not experiential
In case you are in a hurry. View main
How would we know if it worked?
Bit15 achieved record-breaking engagement shortly after launch.
Our fundamentals were strong. But of course, everything is nothing but a bet on informed choices
How did we go about it?
From Design To Launch.
It took us 2.5 months to formalize, design and make this live.
Design decisions that mattered
We need to live upto our personality. We are claiming to be trusted, knowledgeable crypto partners.
No good thing can happen without our own understanding of ourselves
What I’d Improve Today
The world is evolving. And so should design.
What we didn't go ahead with :
Design decisions can change emotions
Of course, we would not make it entirely reward focused. We would not make it like a gambling ad.
The end goal after all, is education and conversion of a crypto curious individual into a crypto invested user.
Frequently
Asked Questions
Have questions? You can directly chat with my avatar, but if you are old school, these FAQs should do.